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BRANDWATCH COMPLETES ACQUISITION OF BUZZSUMO

16 Oct 2017

Two of the fastest growing and influential digital brands have joined forces following a strategic acquisition.

Brandwatch, the leading social intelligence company in the world has acquired BuzzSumo; BuzzSumo is widely regarded as providing the best content marketing analysis platform on the market.

The regional team of DMH Stallard advised the shareholders of BuzzSumo in their sale to Brandwatch.

Jonathan Grant, Partner and Head of Corporate at DMH Stallard, said:

“This was a deal between two focussed and fast-moving companies which completed within five weeks of agreeing heads of terms; BuzzSumo was only incorporated three years ago to exploit the proprietary software platform.  To complete a deal of this size in such a short space of time is testament to the hard work and focus of the BuzzSumo shareholders and Brandwatch.”

BuzzSumo clients include international brands such as Expedia, Newscorp, TED and BuzzFeed.

The acquisition will empower BuzzsSumo to achieve even bigger things through tech development and support from Brandwatch’s global footprint.

Steve Rayson, Director at BuzzSumo, said:

"We gave DMH Stallard the challenge of handling a complex deal with UK and US subsidiaries in a short time frame. I am pleased to say Jonathan and the team were not only a pleasure to work with, they understood our needs and delivered on a tight timetable. I can't recommend them enough."

Both Brandwatch and BuzzSumo have UK headquarters in Brighton, East Sussex.  Brandwatch also has offices in the US, Spain, France, Germany and Latin America.

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