Routes to Market

You may have a “world leading” product or service, but without the most effective route to market, you may struggle to generate the revenues to produce a return on your investment.

It’s been said there are no bad routes to market, but a business may overlook the most appropriate routes to market by failing to seek legal advice at an early stage.

What our commercial lawyers do

Our commercial lawyers work with businesses to help determine appropriate sales channels, whether into direct channels (for example, direct sales representatives, shops, websites, mail order and exhibitions) or indirect channels, such as sales agents, distributors and franchisees.

We understand the pros and cons of various routes to market, in particular, in relation to agency and distributorship.

We can provide you with initial advice on protecting products (whether goods, digital content, or services), intellectual property rights, brand protection, competition law and regulatory matters applicable to the relevant sales channel and, once protected, we assist you to exploit your various rights to the best commercial advantage.

We guide you through your rights and obligations under “business to business” contracts (whether a supplier or a buyer) and under “business to consumer” contracts, which continue to be subject to rapid change as the EU strives to achieve a uniform framework for consumers irrespective of the member state in which they reside.

How our commercial lawyers work

At the heart of our work is the investment we make in gaining an understanding of your business. Without that, we recognise it would not be possible for us to truly fulfil your aims.

We work with other professional advisers (such as trade mark attorneys, barristers and labelling consultants) to provide seamless solutions for those of you wishing to take your products to market.

We are members of a number of organisations which help ensure we are involved in high level discussions on industry developments. These include:

  • Institute of Trade Mark Attorneys
  • Intellectual Property Lawyers Association
  • Law Society European Group
  • Chartered Institute of Patent Attorneys

We are a founding member of Law Europe International and, through other member firms, we are able to direct our clients to appropriately qualified lawyers not only in Europe but also in Brazil, China, Russia, Singapore and the USA.

Read more about our wider commercial law services.

  • Brighton Office

    1 Jubilee Street


    East Sussex

    BN1 1GE

  • Gatwick Office

    Griffin House

    135 High Street


    West Sussex

    RH10 1DQ

  • Guildford Office

    Wonersh House

    The Guildway

    Old Portsmouth Road



    GU3 1LR

  • Horsham Office

    Ridgeland House

    15 Carfax


    West Sussex

    RH12 1DY

  • London Office

    6 New Street Square

    New Fetter Lane


    EC4A 3BF

  • Get in touch