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DMH Stallard advises interpet on strategic sale of aquatic brands

By Mark Diamond Kay Miles

17/07/2025

DMH Stallard has successfully advised Dorking-based interpet and its US Parent, Central Pet and Garden, on the sale of its portfolio of aquatic brands to Sera, a leading German manufacturer and distributor of aquatic products.

The transaction marks a significant milestone in Central’s strategic realignment, allowing the group to focus on core operations while ensuring the continued development of its aquatic brands under Sera’s ownership.

Interpet’s Commercial Director, Adrian Exell, noted:

“The DMH team were dedicated and professional helping to achieve a good outcome for both parties”

Leading the transaction for DMH Stallard were Mark Diamond and Kay Miles.

Mark said:

“We were delighted to support Interpet through the process and help to secure a strong future for these well-known brands within the Sera group.”

Founded in 1970, Sera is a family owned business employing 200 people worldwide and distributing products to over 80 countries.

About the authors

about the author img

Mark Diamond

Partner

Experienced in mergers and acquisitions, and private equity transactions with sector expertise in healthcare, technology and manufacturing.
about the author img

Kay Miles

Senior Associate

Experience of mergers, acquisitions, restructuring and joint venture arrangements including cross border transactions.

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