Thomas brings a host of experience in building enterprise SaaS technology and service businesses, as well as his investment expertise and network – he will be joining the Board of BAD as shareholder and strategic advisor.
BAD are an independent behavioural design agency. They help enterprise customers solve behavioural challenges that are impacting their success and their ability to have a positive impact in society. This is done through combining behavioural science, evidence-based design, modern technologies, and analytics, to affect and sustain behaviour change.
As BAD looks ahead, a critical part of their strategy is having a scalable technology and services suite that underpins behaviour change for global enterprises – a gap which the market is currently not addressing.
Thomas Berglund, CEO of Ocular, said:
“I’ve been following BAD since we worked together at Edvantage Group. BAD has achieved so much over the years in that it has an amazing client portfolio, highly experienced team, some great technology, and with the new trajectory and focus on behaviour change and behavioural science, I’m excited about our future together.”
BAD’s CEO, Andrea Day, said:
“Thomas and I have talked about working together again and the timing couldn’t be more perfect as we look to grow. Thomas is hugely experienced, fully understands our business, and represents the same values as BAD. Time to get this party started!”
Jonathan Grant (Partner and Head of Corporate), who led the DMH Stallard team advising on the agreement, said:
“We were delighted to assist BAD with another strategic move and the next step in their continued development; setting them up for the next phase in their ambitious future growth plans.”
